One may surmise that owning one domain name is normal. However, some people have one hundred or more domains. It has become very popular. Some have found domain investing so lucrative that, by reinvesting profits, they earn a satisfactory living just by domain investing. Although the real estate market might have plunged downward, domain investing continues to make a profit. As an example, in the first six months of 2008, the domain market increased 11.6% compared with the first six months of 2007.

The names with ".com" seems to be especially lucrative. Vodka.com, as an example, was auctioned for $3 million. The domains can be "parked" or the domain can be sold for a healthy profit. It is thought that there are 1.4 billion Internet entrepreneurs and domain investors.

One can begin domaining with a small investment for a domain of as little as $10. As one gains financially, one can build up more attractive sites. There are stories of a number of persons who have become millionaires. However, it takes time to research in order to become a major player.

Hoffman and Jackson, as examples, hold a significant portfolio of great one-word domains. Examples of this are Desk.us and Honolulu.us. The most expensive domain names sold are Sex.com, sold for $14 million on January 19, 2006, and Fund.com, sold for $9,999,950 in 2008.