This domain entrepreneur started his business without any knowledge of domains. David Costello, a rock musician, made a change to his life when he developed a multimillion Internet business. Since David also loved writing, he combined these skills to create traffic to his brother's web site: BoytonBeach.com. As a concert promoter, he saw that the audience would buy anything related to the event, such as drinks, CDs, band merchandise, etc. Also, he got his idea from visitors to the Boyton Beach area, since they would like to navigate the BoytonBeach.com website too.

Getting into the domain business was a learning process for David. In order to learn more about Internet marketing, he began to visit hotels, restaurants, and stores to develop splash pages. His best deal was when he specialized in Geodomains. David started to develop domains for recognized cities so they could generate advertising revenue when promoting local business around the world.

Since websites that cannot be trademarked (generic domains) are expensive and tend to continue increasing in price, the domain industry is a great opportunity for people seeking other alternative sources of income at better costs. One key to create these domains is to create them with two to four words only. To be involved in this business, people require a learning process first, as David Costello did. It is important to read a lot, participate in forums and conferences, and subscribe in domains blogs. Once you learn, you will be able to buy and resell domains and get profit. As you get more experience, you will be in a better position to sell, transfer, and reinvest domains you create.